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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114174

    Title: 文化創意產業複合商場與文創消費實踐之營運模式初探 : 以中國山東即墨古城為例
    Other Titles: A preliminary study on the operation mode of cultural industry compound shopping center and consumption practice : a case study of Jimo ancient city in shandong province, China
    Authors: 安迪宏;An, Ti-Hung
    Contributors: 淡江大學國際行銷碩士在職專班
    Keywords: 文化創意產業;文創產品;複合商場;文創消費實踐;Cultural and Creative Industries;text a product;compound shopping malls;cultural consumption practice
    Date: 2017
    Issue Date: 2018-08-03 14:44:00 (UTC+8)
    Abstract: 隨著中國大陸經濟的高速成長與大中華經濟圈的成形,中華文化已逐漸成為全球關注焦點。
    同時,伴隨著經濟的高度成長下,中國大陸的人均所得於2016年也已突破至8,000美元以上。相對應於市場上的消費機制及內需產業的成長上,特別是 隨著國民生活水準的提高和旅遊行業高歌猛進式的發展,旅遊消費已走向大衆,成爲居民常態化的休閒生活選擇。
    With the rapid growth of China''s economy and the formation of the Greater China Economic Circle, Chinese culture has gradually become the focus of global attention.
    At the same time, along with the high economic growth, the per capita income of mainland China in 2016 has also exceeded to more than 8,000 US dollars. Corresponding to the market consumption mechanism and the growth of domestic demand industry, especially with the improvement of national standard of living and tourism industry triumphant development, tourism consumption has become the public, as residents of the normal choice of leisure life.
    On the other hand, the past homogenization, extensive and single-style tourism product model has long been difficult to meet the tastes of today''s consumers. Coupled with the extensive use of the Internet, and the gradual opening of the face of foreign tourism, China''s tourism attractions are facing challenges. Therefore, how to improve the competitiveness of tourism products, the theme of the brand''s innovative operation strategy is very important.
    Therefore, for the study of the relevance of the study, to be in Shandong Province Jimo ancient city of 4A level scenic area, the proposed cultural and creative park, how to a deeper compound industrial structure, combined with the Internet platform, and into the relevant cultural and creative material , To seize the eyes of consumers, and the use of marketing activities to help strengthen brand awareness and consumer practices, and then create a stable profit operation model.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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