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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114132

    Title: 手工製模式與品牌真實性及產品設計構面之關係 : 以文創產品為例
    Other Titles: The relationship between handmade mode, brand authenticity and dimensions of product design : a case of cultural and creative product
    Authors: 蔡宜庭;Tsai, Yi-Ting
    Contributors: 淡江大學國際企業學系碩士班
    Keywords: 手工製;品牌真實性;美感;功能;符號;產品設計;Handmade;Brand Authenticity;Aesthetics;Functionality;Symbolism;Product design
    Date: 2017
    Issue Date: 2018-08-03 14:42:42 (UTC+8)
    Abstract: 近年來,台灣的文創產業蓬勃發展,其中有為數不少的文創業者採用手工製模式來製造產品,雖然在售價與製造時間上普遍高於機器製產品,但由於手工製產品被認為具有溫暖且獨特的感覺,反而使產品更具有吸引力,也較能引起消費者的喜愛與購買意願,本研究因而使用手工製產品作為探討的標的。
    Handmade mode has an important meaning for the Cultural and Creative Industries. However, research about this category is not abundant. The purpose of this study is to explore the relationship with brand authenticity and three product designs which are cause by the handmade and machine-made, and focuses on the products with notebooks, backpacks and soap as the targets of research.
    The result shows that: The average score of handmade products are all higher than the machine products. In other words, it’s means that consumers feel the authenticity of handmade products are better than the machine-made products. Besides, according to the analysis results of questionnaires, handmade products are also greater than machine-made in the variables of aesthetics, functionality and symbolism. It’s indicates that there have very differences between handmade and machine-made.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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