影響生技食品產業選擇國際夥伴相關因素分析

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Title:	影響生技食品產業選擇國際夥伴相關因素分析
Other Titles:	A study on the factors of international partner selection of biotechnology food industry
Authors:	陳昱橙;Chen, Yu-Cheng
Contributors:	淡江大學國際企業學系碩士班孫嘉祈
Keywords:	生技食品產業;夥伴選擇;契約風險;投資風險;差異化;國際化;Biotechnology food industry;Partner selection;Contract risk;Investment Risk;Differentization;Globalization
Date:	2017
Issue Date:	2018-08-03 14:42:36 (UTC+8)
Abstract:	在企業聯盟中有很多關於合作夥伴選擇因素的研究，但很少有研究專注於了解任務的具體需求。夥伴選擇是企業進行國際化最被重視之議題，關係海外的投資成敗之相關因素。本研究選擇採用「生技食品產業」為研究對象。探討國際企業進行「海外直接投資 (Foreign Direct Investment, FDI)」之動機及策略；並就「所有權優勢」、「區位優勢」以及「內部化優勢」分析對進入國際市場之影響。國際夥伴相關因素分別採用「契約風險」、「投資風險」、「市場潛力大小」、「開發差異化產品能力」以及「國際化經驗」等五構面，探討生技食品產業於海外投資時選擇合作伙伴，其主要相關因素為何，並分析構面間彼此關聯性。採用量化問卷方式，分析進入國際市場時選擇夥伴相關因素，使用DEMATEL進行統計分析，並對投資者對於夥伴選擇之管理意涵及策略目的進行研究，期望研究成果可加速國內「生技食品產業」國際化之速度。本研究分析結果指出國際市埸選擇夥伴相關因素分別為：「市場潛力大小」、「產品差異化能力」、「投資風險」、「國際化經驗」、「契約風險」等五構面。 Although there are many studies dealing with partner selection factors in the firm level, few studies are devoted to understand the specific demands of the task. This study investigates the factors affect the partner selection of biotechnology food industry in the international market. How to choice and cooperation mode of the international partner is the most important subject for firm to entry foreign marketing, and the key success factor for the overseas investment. To explore the motivations and strategies of international enterprises to carry out foreign direct investment (FDI), and analyzes the impact of ownership advantages, location advantages and internalization advantages on the access to international markets. This study adopt quantitative case study and questionnaire survey to analyze the key factors in the choice of the international market entry mode and partner choice. DEMATEL was used for statistical analysis. Analytical results indicate that the main driving forces and priority for biotechnology food industry international marketing entry include marketing potential, product differentiation ability, investment risk, internationalization experience and contract risk. Moreover, this study provides a framework for managing biotechnology food industry international marketing and partner choice, and closes with a discussion of the theoretical and practical implications of the research findings.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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