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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114128

    Title: 臺灣觀光旅展策略管理之研究 : 以K公司為例
    Other Titles: The study on the strategic management of tourism in Taiwan : a case of K company
    Authors: 藍偉琛;Lan, Wei-Chen
    Contributors: 淡江大學國際企業學系碩士在職專班
    Keywords: Policy management;策略管理;辦展流程;觀光旅展
    Date: 2017
    Issue Date: 2018-08-03 14:42:34 (UTC+8)
    Abstract: 本研究希望能透過個案的專家訪談與資料的彙整,了解台灣觀光旅展產業概況以及探討台灣觀光旅展的策略管理,並且透過個案公司策略管理之分析提出對觀光旅展產業之建議。
    一、 台灣觀光產業隨著政府的投資與人民的習慣一直呈現正向發展的趨勢,唯自2016年以後兩岸政策而有所影響,並隨著科技的發展與人民的習慣變更,觀光產業的服務模式亦有所變更。
    二、 台灣觀光旅展業者隨著觀光產業的環境變動影響了目前的策略經營模式,採取以低參展門檻、與公會或同業合作、協助參展商推廣與促銷以及合併展覽的等模式為經營旅展的策略。
    三、 觀光旅展業者所採取的策略管理模式與步驟與文獻相同,唯較缺乏對於同業競爭以外的競爭分析以及對於策略執行的成果較無全面性探討。
    This study hopes that through case interviews and data collection, to understand the general situation of Taiwan tourism industry and exhibition tour of Taiwan tourism management strategy of tourism development, and through the analysis of strategy management of case, suggestions on Tourism Industry Exhibition tour.
    This study is a qualitative research, through the literature theory, using the method of expert interview, the interview content classification and sorting, summed up the case and found documents regarding the sightseeing tourism development strategy implementation management and the way out, and the following is the results of the research focus:

    1. Taiwan tourism industry with the investment and the people''s Government of the habit has been showing a positive trend, but since 2016 the cross-strait policy effect, and with the technology development and people''s habits change, the tourism industry service model also changed.
    2. Taiwan sightseeing tour exhibition industry with the tourism industry environment changes the strategy management mode, take the low participation threshold, and guild or industry cooperation, promotion and promotion, with help exhibitors exhibition mode for the management of tourism development strategy.
    3. The strategy, management model and steps adopted by tour operators are similar to those of literature, but lack of competition analysis and the results of strategy implementation are not comprehensive.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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