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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114115

    Title: 台灣翻新胎產業分析及因應策略之思考
    Other Titles: A study on the analysis and the corresponding strategies of retreaded tire industry in Taiwan
    Authors: 簡哲宜;Chien, Tzer-Yi
    Contributors: 淡江大學國際行銷碩士在職專班
    Keywords: Circular Economy;ECFA;Michael Porter Diamond Model;Retreaded Tire;SWOT;循環經濟;翻新胎;鑽石理論
    Date: 2017
    Issue Date: 2018-08-03 14:42:08 (UTC+8)
    Abstract: 自2010年政府與對岸簽屬ECFA以來,中國大陸製輪胎藉著免關稅優惠的兩岸貿易協定,及歐美各國紛紛對於中國大陸製輪胎進口祭出“雙反”的懲罰行關稅的雙重原因下,台灣成為中國大陸製輪胎新興的銷售管道之一。在中國大陸製輪胎低價的行銷策略下,銷售價格已經貼近了國產的翻新輪胎的價格。也直接影響到翻新輪胎的銷售業績。
    Since 2010 when the government signed ECFA with China, Taiwan has become China-made tire''s newest and one of the most popular export ways due tax-free offer from the Cross-strait trade agreement while Europe and America countries charge China-made tires double reverse punitive tariff. Under the marketing style of the low price China-made tire, the price is getting closer and closer to local made refurbished tires, this also influenced the sales performance of refurbished tires.
    This case study will be focusing on: first, analyze Taiwan refurbished tire''s development trend, key advantage, important chances, and major threats. Second, focusing on the Taiwan refurbished tire market, coming up with executable adaptive strategy, providing government and related industries possible future plans or industrial policy implementation.
    This case study will first discuss and analyze the refurbished tire industry, understanding this industry has speciality of market maturity, strong competitors, and strong industrial relevance. Then using SWOT analyze to discuss the pros and cons, chances, regarding supply chain management model, and industry operational strategy/managing strategy of the refurbished tire industry. Lastly using Michael Porter''s diamond model as this case study''s main principal, also containing the pros and cons, competitors, and needs of the refurbished tires industry, furthermore containing the study of government policy and the influence towards the industry.
    Conclusion: from circular economy importing the supply chain, let the government and other people understand refurbished tires are not only traditional industry, it is also a Green industry that has the potential to end some waste tire problems.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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