The intention of this thesis is to explore the role of K-pop/the Korean Wave in South Korea''s soft power policy. In order to set the foundation, the history of music within South Korea shall be established as well as Hallyu/Harnyu within the context of K-pop in order to understand the impact of political mechanisms, actions, and programs. With this in mind, policies, laws, and regulations shall be examined in order to understand how K-pop has been able to influence the political, social, and economic issues of South Korea, specifically exploring what policies have been implemented in order to help South Korea''s Nation-Branding through Soft Power. While the thesis begins with an analysis of K-pop within South Korea and internationally, it seeks to understand the relationship between K-pop and political, social, and economic progress. To arrive at this conclusion, the research first understands the history of
South Korea as well as the development of K-pop. With this perspective established, it is then possible to explore the concept of the Korean Wave through this lens.Ultimately, this work will conclude with resolutions and progress, understanding government efforts within the current landscape as well as identifying future prospects and reviewing recommendations.
Cumulatively, this thesis will evaluate and explore the important concepts that are pivotal to recognizing the role of K-pop/the Korean Wave in South Korea''s soft power policy.