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    Title: 綠色經濟的產業發展策略 : 以BMW為例
    Other Titles: The study of the industrial strategy in the green economy : BMW as example
    Authors: 張聖杰;Chang, Sheng-Chieh
    Contributors: 淡江大學國際事務與戰略研究所碩士班
    陳麗娟;Chen, Li-Jiuan
    Keywords: 產業策略;綠色經濟;環境政策;企業社會責任;BMW;Industrial Strategy;Green Economy;Environmental policy;Corporate Social Responsibility
    Date: 2017
    Issue Date: 2018-08-03 14:34:44 (UTC+8)
    Abstract: 本論文以環境議題的重要規範與企業社會責任之發展探討綠色經濟對產業發產策略的影響。

    研究目的有三項:
    1.回顧綠色環境政策的發展沿革,探討政府與區域組織主導的環境政策對區域內的影響。
    2.探討企業社會責任在各區域的發展,並聚焦BMW所在地,歐盟內部的企業社會責任發展。
    3.透過瞭解BMW的綠色經濟策略,提供我國企業做為參考與借鏡。
    The thesis focuses on the environmental regulations and the development of corporate social responsibility, to discuss the influence of the green economy on the industrial strategy.

    The goals of this thesis are:
    1.Through reviewing the development of the green environmental policy, to discuss the effect of the environmental policy and the role of the government and the regional organisations.
    2.To discuss the development of corporate social responsibility and the corporate social responsibility in the European Union. Finally, taking BMW as example is a case study.
    3.Through understanding the strategy of the green economy in BMW, it can be as model and reference for the development of the green economy in Taiwan.
    Appears in Collections:[Graduate Institute of International Affairs And Strategic Studies] Thesis

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