Following the trend of global population ageing, younger generation with metabolic syndrome and three high chronic diseases, health became an important issue. The rise of health inspection industry therefore is not just a new trend in Taiwan, but also became a common phenomenon in the advanced countries.
This paper analyzes the current situation of the cross-strait health inspection industry and its policies and decrees; and analyzes the investment trend by the Taiwanese health inspection industry in China from the conception of the “big health”. Besides, this study also looked at future development in terms of management, investment by the health check-up institutions in both side, and examined Taiwanese enterprises’ opportunities and challenges.
Mainland China proposed the "Healthy China 2030" from the perspective of national development. It puts people''s health at the strategic position and integrates health into policy, the purpose is trying to create a new national developing model. With the development of "Internet +", the ecology of China''s physical checking industry will further catalyze the structural adjustment of the market, with the support from the policy and with the mainland people’s health consciousness, the vigorous development of the health industry can be expected.
Health care industry is the future trend, how to help sub-health groups who have risk factors, through early detection and effective prevention of disease or prevent the deterioration of the disease, regular health checks is the key to achieve the goal of "prevention is better than cure". The extension of the health industry chain from personal preventive medicine will drive the development of business opportunities between Taiwan and mainland China. As the commonality of language and culture on both sides, non-communication barrier will accelerate the possibility of such cross-strait industrial cooperation.
Based on the health check and extended to the big health industry, from the application of online business platform and the use of the network, we can connect intelligent, information, data and other back-end process, to search for border range of health and medical consumers and potential customers; we also can use the health Physical examination as the medical and health industry chain for the pilot station to promote multi-industry health industry market development. People-oriented health as a starting point, the health industry can be successful developed, not just to improve the quality of the life of people, but also for the national competitiveness added more force.