進入兩千年以來，韓國流行音樂產業如同韓國電影、連續劇等產業在亞洲市場掀起一股韓流旋風，成功拓展其市場板塊，連較不易打進市場的日本音樂界也深受影響。然而，韓國流行音樂成功並非偶然，而是有獨自一套理論與其企業策略值得深入探究與學習。 With the science and technology advance into the era of globalization, countries began to show trends of flowing popular cultures. With increasingly frequent interactions on social networking websites, customers speed up the spread of popular culture. Through activities, the boundaries of pop music industry become blurred. Asian markets gradually transformed into European markets.
Since year 2000, the Korean pop music industry, such as Korea films, dramas and other industries raise a burst of upsurge in Asian market, successfully expand its market successfully, even the Japanese music market is deeply affected. However, the success of Korean pop music is not accidental, it has a set of theory and its business strategy is worth learning and exploration in-depth.