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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/113798

    Title: 韓國流行音樂產業的全球化策略研究 : S.M. Entertainment Co., Ltd. 的日本市場開拓事例
    Other Titles: The globalization strategy of Korean pop music industry : a case study of S.M. Entertainment Co., Ltd. in Japanese market
    Authors: 謝佳媛;Hsieh, Chia-yuan
    Contributors: 淡江大學亞洲研究所碩士班
    任耀庭;Jen, Eau-Tin
    Keywords: 流行音樂;全球化;經紀公司;經營策略;POP music;Globalization;Management Company;Business Strategy;K-POP;ポップミュージック;グローバル化;芸能事務所;経営戦略
    Date: 2017
    Issue Date: 2018-08-03 14:31:40 (UTC+8)
    Abstract:   隨著科技進步進入全球化的浪潮,各國流行文化開始有流動的可能,顧客藉由社交網路交流日益頻繁,使流行文化傳播速度加倍,透過交流,也使流行音樂產業的界線變得模糊,亞洲市場也漸漸轉變如歐洲市場一樣,成為一體。

    With the science and technology advance into the era of globalization, countries began to show trends of flowing popular cultures. With increasingly frequent interactions on social networking websites, customers speed up the spread of popular culture. Through activities, the boundaries of pop music industry become blurred. Asian markets gradually transformed into European markets.

    Since year 2000, the Korean pop music industry, such as Korea films, dramas and other industries raise a burst of upsurge in Asian market, successfully expand its market successfully, even the Japanese music market is deeply affected. However, the success of Korean pop music is not accidental, it has a set of theory and its business strategy is worth learning and exploration in-depth.
    Appears in Collections:[亞洲研究所] 學位論文

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