English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62572/95237 (66%)
造訪人次 : 2546342      線上人數 : 310
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/113616

    題名: Consumer Intention Toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior
    其他題名: 台灣消費者自備環保購物袋意願之研究:從道德觀點和計畫行為理論
    作者: Chang, S.H.;C.H. Chou
    關鍵詞: Sustainability;Bring Your Own Shopping Bags;General Theory of Marketing Ethics;Theory of Planned Behavior
    日期: 2018-05-31
    上傳時間: 2018-06-06 12:10:13 (UTC+8)
    摘要: Following Chan and coworkers’ (2008) research, the current study integrated Hunt and Vitell’s (1986) ethics perspective and Theory of Planned Behavior (TPB) to present a model that explains consumers’ intention to “Bring Your Own Shopping Bags” (BYOB) with grocery shopping. The proposed model is empirically validated in Taiwan. Based on a survey of 601 respondents, the findings suggest that consumers’ deontological evaluation is positively related to their attitude, subjective norm, and perceived behavioral control, while teleological evaluation is positively related to perceived behavioral control only. In addition, the results also indicate that consumers’ attitude and perceived behavioral control has a positive relationship with BYOB intention, while subjective norm does not have a signification relationship with BYOB intention. In sum, this study contributes to the literature by providing insights for applying general ethics and theory of planned behavior to explain consumers’ BYOB behavior. The results also provide policy makers guidelines regarding BYOB. Managerial implications and research limitations are discussed at the end of this paper.
    關聯: Sustainability 2018 10(6), 1815
    DOI: 10.3390/su10061815
    顯示於類別:[國際企業學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數
    Consumer Intention toward Bringing Your Own Shopping Bags in Taiwan.pdf946KbAdobe PDF283檢視/開啟



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋