Factors Affecting the U-Computing Use In the Restaurant

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/113432

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题名:	Factors Affecting the U-Computing Use In the Restaurant
作者:	Mu Lan Ma;Shui Lien Chen
关键词:	Entrepreneurial Orientation;Market Orientation;Innovation;Business Resources;U-Computing Use;LBS
日期:	2017-09
上传时间:	2018-05-22 12:10:23 (UTC+8)
摘要:	There are many small and medium-sized enterprises (SMEs) take Location-based services (LBS) in marketing strategy. They would provide Facebook check-in to get a benefit (e.g. discount, free dessert and coupon) to attract customers purchasing. Therefore, this study is to understand which factors would affect restaurants adoption of (Facebook check-in). This study collected 187 useful data that were analyzed by SmartPLS 2.0 software. The study finds entrepreneurial orientation and market orientation positively affects innovation. In addition, business resources and innovation positively affect u-computing use.
關聯:	International Journal of Management and Applied Science 3(9), p.1-5
显示于类别:	[管理科學學系暨研究所] 期刊論文

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