Factors Affecting the U-Computing Use In the Restaurant

機構典藏 > College of Business and Management > Department of Management Sciences > Journal Article > Item 987654321/113432

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Title:	Factors Affecting the U-Computing Use In the Restaurant
Authors:	Mu Lan Ma;Shui Lien Chen
Keywords:	Entrepreneurial Orientation;Market Orientation;Innovation;Business Resources;U-Computing Use;LBS
Date:	2017-09
Issue Date:	2018-05-22 12:10:23 (UTC+8)
Abstract:	There are many small and medium-sized enterprises (SMEs) take Location-based services (LBS) in marketing strategy. They would provide Facebook check-in to get a benefit (e.g. discount, free dessert and coupon) to attract customers purchasing. Therefore, this study is to understand which factors would affect restaurants adoption of (Facebook check-in). This study collected 187 useful data that were analyzed by SmartPLS 2.0 software. The study finds entrepreneurial orientation and market orientation positively affects innovation. In addition, business resources and innovation positively affect u-computing use.
Relation:	International Journal of Management and Applied Science 3(9), p.1-5
Appears in Collections:	[Department of Management Sciences] Journal Article

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