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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/113432

    題名: Factors Affecting the U-Computing Use In the Restaurant
    作者: Mu Lan Ma;Shui Lien Chen
    關鍵詞: Entrepreneurial Orientation;Market Orientation;Innovation;Business Resources;U-Computing Use;LBS
    日期: 2017-09
    上傳時間: 2018-05-22 12:10:23 (UTC+8)
    摘要: There are many small and medium-sized enterprises (SMEs) take Location-based services (LBS) in marketing
    strategy. They would provide Facebook check-in to get a benefit (e.g. discount, free dessert and coupon) to attract customers
    purchasing. Therefore, this study is to understand which factors would affect restaurants adoption of (Facebook check-in).
    This study collected 187 useful data that were analyzed by SmartPLS 2.0 software. The study finds entrepreneurial
    orientation and market orientation positively affects innovation. In addition, business resources and innovation positively
    affect u-computing use.
    關聯: International Journal of Management and Applied Science 3(9), p.1-5
    顯示於類別:[管理科學學系暨研究所] 期刊論文





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