淡江大學機構典藏:Item 987654321/113102
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    題名: Involuntary Migration in Cyberspaces: The Case of MSN Messenger Discontinuation
    作者: Yu-Hui Fang;Kwei Tang
    關鍵詞: Involuntary migration;Push–pull–mooring (PPM) framework;Regret Migration theory;Switching;Theory of network externalities
    日期: 2017-02
    上傳時間: 2018-04-14 12:10:33 (UTC+8)
    摘要: Instant messaging (IM) is one of the most popular Web 2.0 tools for the facilitation of synchronous
    communication, collaboration, and social interaction among users. The chances
    that incumbent instant messaging (IM) users will suffer from involuntary switching have
    increased because competition can eliminate their service/technology providers. This concern
    leads to our research question: what factors influence IM users’ decision-making in
    involuntary switching? In light of the above concerns, this study aims to extend the
    push–pull–mooring (PPM) framework and the migration theory to the context of service
    involuntary switching by incorporating the notions of network effects and regret. Our
    model theorizes that four constructs of network effects (referent network size, future
    expectation, perceived complementary, and perceived compatibility), similarity and innovativeness
    (pull factors), switching cost (mooring factors), and three push factors regarding
    migration plan and outcome (dissatisfaction with technical quality and information quality
    of the migration plan and regret) can affect users’ intention to migrate to other IM services
    and subsequently alter their migration behaviors. This hypothetical model used in this
    study has been empirically validated using data collected from 381 IM users.
    Implications for theory and practice are also discussed.
    關聯: Telematics and Informatics 34(1), p.177-193
    DOI: 10.1016/j.tele.2016.05.004
    顯示於類別:[會計學系暨研究所] 期刊論文

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