淡江大學機構典藏:Item 987654321/113102
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 58605/92268 (64%)
造访人次 : 548551      在线人数 : 72
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/113102


    题名: Involuntary Migration in Cyberspaces: The Case of MSN Messenger Discontinuation
    作者: Yu-Hui Fang;Kwei Tang
    关键词: Involuntary migration;Push–pull–mooring (PPM) framework;Regret Migration theory;Switching;Theory of network externalities
    日期: 2017-02
    上传时间: 2018-04-14 12:10:33 (UTC+8)
    摘要: Instant messaging (IM) is one of the most popular Web 2.0 tools for the facilitation of synchronous
    communication, collaboration, and social interaction among users. The chances
    that incumbent instant messaging (IM) users will suffer from involuntary switching have
    increased because competition can eliminate their service/technology providers. This concern
    leads to our research question: what factors influence IM users’ decision-making in
    involuntary switching? In light of the above concerns, this study aims to extend the
    push–pull–mooring (PPM) framework and the migration theory to the context of service
    involuntary switching by incorporating the notions of network effects and regret. Our
    model theorizes that four constructs of network effects (referent network size, future
    expectation, perceived complementary, and perceived compatibility), similarity and innovativeness
    (pull factors), switching cost (mooring factors), and three push factors regarding
    migration plan and outcome (dissatisfaction with technical quality and information quality
    of the migration plan and regret) can affect users’ intention to migrate to other IM services
    and subsequently alter their migration behaviors. This hypothetical model used in this
    study has been empirically validated using data collected from 381 IM users.
    Implications for theory and practice are also discussed.
    關聯: Telematics and Informatics 34(1), p.177-193
    DOI: 10.1016/j.tele.2016.05.004
    显示于类别:[會計學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML41检视/开启
    Involuntary Migration in Cyberspaces The Case of MSN Messenger Discontinuation.pdf509KbAdobe PDF0检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈