Electronic Word-of-mouth on Social Networking Sites: Cue Validity and Cue Utilization Perspectives

淡江大學機構典藏 > 商管學院 > 會計學系暨研究所 > 期刊論文 > Item 987654321/112808

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/112808

题名:	Electronic Word-of-mouth on Social Networking Sites: Cue Validity and Cue Utilization Perspectives
作者:	Fang, Y.H.* and Li, C.Y.,
日期:	2016-08-01
上传时间:	2018-03-02 12:13:26 (UTC+8)
摘要:	This study explores how people evaluate and adopt electronic word-of-mouth (eWOM) information on social networking sites (SNSs). Applying the logic of the Brunswikian lens model, we develop a framework suggesting that mechanisms of cue utilization (consistency-checking and knowledge-based validation) validate the cues of identity claims (argument strength and perceived expertise) and behavioural residues (graphics, external links, recommendation ratings, and framing of wall postings) in order to judge the perceived credibility of eWOM messages and, consequently, to adopt the suggestion of eWOM messages on SNSs. The research model was empirically evaluated based on web survey results from 445 Facebook users. Results indicate that the cues of identity claims and behavioural residues contribute to perceived credibility of eWOM through two mechanisms of cue utilization. Implications for theory and practice are provided.
關聯:	Human Systems Management, 35(1), 35-50.
DOI:	10.3233/HSM-150853
显示于类别:	[會計學系暨研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
Electronic Word-of-mouth on Social Networking Sites Cue Validity and Cue Utilization Perspectives.pdf		334Kb	Adobe PDF	3	检视/开启
index.html		0Kb	HTML	80	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章