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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/112801


    Title: 「互動與投入」誰才握有臉書粉絲專頁信任與購後行為關聯性的籌碼?——以星巴克(STARBUCKS)為例
    Other Titles: "Interactivity and Engagement" Which One Holds a Stake in the Relationship Between Trust and Post-Purchase Behavior in Context of Facebook Fanpages? -A Case of STARBUCKS
    Authors: 鐘鈺鈞;張文榮;廖述賢
    Date: 2017-12-30
    Issue Date: 2018-03-02 12:13:13 (UTC+8)
    Relation: 商略學報 9(3),頁257-278
    DOI: 10.3966%2f207321472017120904002
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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