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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/112591

    Title: 色手止步--談色情假新聞置入行銷管制
    Authors: 卓美玲
    Keywords: 假新聞;新聞置入行銷;新數位經濟法案;色情新聞管制
    Date: 2017-12-02
    Issue Date: 2018-01-09 02:11:37 (UTC+8)
    Abstract: 沸沸揚揚的政治假新聞引起世界各國重視,Google、Facebook、Twitter這類科技巨擘驚覺本身遭到政治意圖者利用而開始省思改善方法之際,本研究以質化觀察法,觀察台灣色情業者同樣利用新媒體科技進行產製、行銷假新聞之手法,企圖以隱藏之置入行銷方式病毒式擴散其經濟影響力,以案例解釋說明相關現象。


    Relation: 臺藝大廣播電視系期刊
    Appears in Collections:[Graduate Institute & Department of Information and Communication] Proceeding

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