Cloud computing has become a frequent topic of discussion, garnering active interest from numerous international companies. Many studies have addressed the technical and operational concerns and the industrial applications and adoption intentions related to cloud computing. However, few studies have focused on its use at the individual level. This research integrated the technology acceptance model, the theory of planned behavior, diffusion of innovation, and security risk to develop a theoretical model that explains and predicts users' intentions to use cloud services. Data for this study were collected from 1069 users in Taiwan and were tested against the relationships through structural equation modeling.
Journal of Economics and Management, Vol.13, No.2, pp. 139-166