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    題名: Understanding the Antecedents of Individuals Intention of Using Cloud Services
    作者: Shui-Lien Chen;June-Hong Chen;Shiou Chi Chang
    關鍵詞: cloud services;technology acceptance theory;individual behavioral intention;structural equation modeling
    日期: 2017-08-02
    上傳時間: 2017-12-19 02:11:35 (UTC+8)
    摘要: Cloud computing has become a frequent topic of discussion, garnering active interest from numerous international companies. Many studies have addressed the technical and operational concerns and the industrial applications and adoption intentions related to cloud computing. However, few studies have focused on its use at the individual level. This research integrated the technology acceptance model, the theory of planned behavior, diffusion of innovation, and security risk to develop a theoretical model that explains and predicts users' intentions to use cloud services. Data for this study were collected from 1069 users in Taiwan and were tested against the relationships through structural equation modeling.
    關聯: Journal of Economics and Management 13(2), p.139-166
    顯示於類別:[管理科學學系暨研究所] 期刊論文


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