Exploring Review Spammers by Review Similarity: A Case of Fake Review in Taiwan

淡江大學機構典藏 > 工學院 > 資訊工程學系暨研究所 > 會議論文 > Item 987654321/112054

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題名:	Exploring Review Spammers by Review Similarity: A Case of Fake Review in Taiwan
作者:	Min-Yuh Day, Chih-Chien Wang, Chien-Chang Chen, Shao-Chieh Yang
關鍵詞:	Spam, Fake reviews, Text mining, Cosine similarity
日期:	2017-07-31
上傳時間:	2017-11-14 02:10:25 (UTC+8)
摘要:	Understanding the phenomenon of spam reviews in social media is now an emerging and important issue since some enterprises may hire spammers to post fake reviews to promote their product or demote product of their competitors. The hired spammers are paid based on the fake reviews. Thus, these spammers may rewrite previous reviews as new review to earn the money. Thus, review similarity maybe a cue to detect fake reviews. Although literature had investigated the spam reviews, the review similarity of real review spammers is relatively unexplored. The objective of this paper is to explore the review spammers with a real case of fake reviews in Taiwan by investigating the cosine similarity and content length of reviews. We have proposed a text mining approach for a better understanding the phenomenon of fake reviews. The empirical results suggested that when comparing with normal reviews, the spam reviews were longer and with higher content similarity.
關聯:	The Third International Conference on Electronics and Software Science (ICESS 2017)
顯示於類別:	[資訊工程學系暨研究所] 會議論文

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