The antecedents and influences of airline loyalty programs: the moderating role of involvement

doi:10.1007/s11628-013-0226-6

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/111806

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/111806

题名:	The antecedents and influences of airline loyalty programs: the moderating role of involvement
作者:	Wang, Edward Shih-Tse;Chen, Lily Shui-Lien;Chen, I Fei
关键词:	Loyalty programs;Perceived benefits;Perceived relationship investment;Brand relationship quality
日期:	2014-01-16
上传时间:	2017-10-24 02:10:25 (UTC+8)
出版者:	Springer
摘要:	The current research attempts to examine the antecedent factors of perceived benefits (including monetary savings, exploration, entertainment, recognition, and social benefits’ quality)of airline loyalty programs affecting flight passengers’ perceived relationship investment and brand relationship qualities (including connection and partner quality) toward the airline program which in turn affects their loyalty. This research also tests the moderating effect of involvement on the relationships between the antecedents and influences toward airline loyalty programs. The results from a survey of 740 respondents indicate that the antecedent factors of recognition and social benefits have positive influences, respectively, on perceived relationship investment toward airline loyalty programs which in turn positively affects the brand relationship quality and loyalty. In addition, involvement plays an important moderating role on the relationships within the airline loyalty programs’ framework except the relationship between perceived relationship investment and partner quality. Implications for future research are discussed and limitations are noted.
關聯:	Service Business 9(2), p.257-280
DOI:	10.1007/s11628-013-0226-6
显示于类别:	[管理科學學系暨研究所] 期刊論文

文件中的档案:

档案	大小	格式	浏览次数
index.html	0Kb	HTML	53	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....