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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/111724

    Title: 全球化下的日本企業人力資源策略 : 以UNIQLO為例
    Other Titles: Human resource strategies of Japanese company facing globalization : the case study of UNIQLO
    Authors: 陳柏源;Chen, Po-Yuan
    Contributors: 淡江大學亞洲研究所碩士班
    任耀庭;Jen, Eau-Tin
    Keywords: 全球化;企業策略管理;人力資源;人力資源策略管理;UNIQLO;Globalization;Enterprise policy management;Human Resources;Human Resources Policy Management;グローバル化;企業戦略管理;人的資源管理;人的資源戦略管理;ユニクロ
    Date: 2016
    Issue Date: 2017-08-25 00:00:41 (UTC+8)
    Abstract: 在全球化的時代,企業不光只是經營本土市場更該走向國際市場,其中人力資源的管理及規劃,將會讓企業本身的策略更加順利得去達成。在日本第一平價服飾UNIQLO為了實現「Made for All 」精神、實力主義與國內市場的飽和情況,決定走上全球市場。本研究之目的為理解日本企業UNIQLO的策略管理、企業全球化、人力資源管理以及人力資源規劃策略的分析。
    In the era of globalization, the companies engage in business is not only in the domestic markets but also international markets. If the company wants to achieve the business goal smoothly, human resource management is the important part of the business strategy. To achieve the spiritual of the “Made for All”, meritocracy, and for the domestic market saturation, UNIQLO decided to enter the global market. The purpose of this study is to understand the strategic management of UNIQLO, and to analyze globalization of the enterprise, human resource management, and the human resource planning strategy.
    It is important to combine with the mission statement and the management for enterprise to use the human resource efficiently. It is also important to realize the mission statement for the employees. If do so, they can get a great sense of accomplishment from work, and it will be gain the effect both the enterprise and the employees. How to let the employees around the world to adapt to Japanese corporate culture, and to carry out the promotion system for employees in public. It is the problem to the UNIQLO for the future.
    The study concludes that if the enterprise enhance the international degree of the employees, it will also enhance them to work successfully at the overseas markets. Human resource management is the marketing strategy for the enterprise to expand the overseas market.
    Appears in Collections:[Graduate Institute of Asian Studies] Thesis

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