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|Title: ||日本相機產業的持續競爭優勢 : 以Canon為事例分析|
|Other Titles: ||The sustainable competitive advantage of Japanese camera industry : a case study of Canon|
|Authors: ||蘇羿慈;Su, Yi-Tzu|
|Keywords: ||日本式管理;競爭優勢;多角化;相機產業;Canon;Japanese management;Competitive Advantage;Diversification;Camera Industry;日本式経営;競争優位;カメラ産業;キヤノン|
|Issue Date: ||2017-08-25 00:00:37 (UTC+8)|
Technology is rapidly changing camera industry is suffered a huge impact with the birth of smart phones. Since 2011 until now, the Japanese camera industry sales and, exports have continued to decline. Therefore, various Japanese camera companies enforce research and development pace of innovation, but also need to take into account the demand for the use of consumers in mature markets, as well as in response to the impact brought about by the effects of industry outside. And therefore in such a highly competitive industry environment, strengthen the competitive advantage of diversification and development of the enterprise itself, had already become a must-thinking way of development.
In this age of rapid change, companies need to maintain the so-called sustainable competitive advantage, only to have the ability to continue to compete. Therefore this paper will start from the beginning, and then sequentially to explore competitive advantages of diversification, and by the actual research figures to explore the Japanese camera industry in the global situation and the development and change of the Japanese-style management to explore the Japanese market. This paper explore the development of the individual advantages of Japanese camera companies.
In addition, the Japanese camera industry paper for the study of the subject, and the last to Canon as a business case study. Mainly to explore Canon corporate philosophy and development course, and then to have the competitive advantage, diversification strategy, in order to explore the Canon business is to have what success factors to enable them to remain unbeaten in the first place many Japanese camera companies in the ranking.
|Appears in Collections:||[亞洲研究所] 學位論文|
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