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|Title: ||以戰略溝通理論看新媒體時代下軍紀案件對國軍形象的影響 : 以洪仲丘案及江國慶案為例|
|Other Titles: ||From strategic communication to survey that how military discipline cases influence R.O.C (Taiwan) military image in new media era : a study of Hung, Chung-Chiu and Chiang, Kuo-Ching cases|
|Authors: ||胡哲瑋;Hu, Che-Wei|
陳文政;Chen, York W.
|Keywords: ||戰略溝通;新媒體;軍紀案件;江國慶;洪仲丘;Strategic Communication;New Media;Military Discipline Cases;Hung, Chung-Chiu;Chiang, Kuo-Ching|
|Issue Date: ||2017-08-24 23:55:58 (UTC+8)|
As usual, each media innovation makes people change their living style and conduit of information. After the “Death of Hung Chung-Chiu” event, we can discover those publics apply new media platforms to organize social movements, which comprise public debate, mobilization, fundraising and so on. This new type of civil disobedience combines with social networking has been become a powerful means to reflect dissatisfied voices from young generation to different sectors of society.
Although R.O.C (Taiwan) military carries out mercenary and conscription in the same time, but many people are still unaware of Taiwan''s military. Moreover, “Death of Hung Chung-Chiu” events demonstrate that the public dissatisfied with crisis management and the subsequent behavior from R.O.C (Taiwan) military. These military discipline cases directly or indirectly affected R.O.C (Taiwan) military image.
In this thesis, we will survey that how military discipline cases influence R.O.C (Taiwan) military image in New Media Era, we will compare with Hung, Chung-Chiu with Chiang, Kuo-Ching cases, in order to understand the crisis management mechanism in R.O.C (Taiwan) military. At this point, we also can find out why the results were so different from these two cases. Then we can suggest some way to solve existing problems in R.O.C (Taiwan) military.
In our study, we found out R.O.C (Taiwan) military use the same response mechanism to deal with these two cases, however, it caught totally different results in two cases due to different network effect and network environment but same same response mechanism. We suggest that R.O.C (Taiwan) military should re-examine the perception of public affairs; improve internal and external mechanisms for cross-unit; make use of experience in civil society to re-shaping the new media management; reliance on junior officer and non-commissioned officers and modify the guidelines about media and social media handbook for R.O.C (Taiwan) military.
|Appears in Collections:||[Graduate Institute of International Affairs And Strategic Studies] Thesis|
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