English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52084/87215 (60%)
Visitors : 8912617      Online Users : 283
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/111258

    Title: 數位匯流下報紙媒體的轉型 : 以《蘋果日報》為例
    Other Titles: Effect of digital convergence in the transformation of traditional media and newspapers : a case study on the Apple Daily
    Authors: 鄒雯涵;Tsou, Wen-Han
    Contributors: 淡江大學大眾傳播學系碩士班
    紀慧君;Chi, Huei-Chun
    Keywords: 數位化;數位匯流;媒體轉型;新傳播科技;蘋果日報;Digitalized;Convergence;Transformation of media;New communication technology;Apple Daily
    Date: 2016
    Issue Date: 2017-08-24 23:48:13 (UTC+8)
    Abstract: 處於網路時代的消費社會中,新傳播科技的發展使「追求速度」成為媒體的必要條件,此不僅改變整體新聞產業的發展,也壓縮了平面媒體的生存。近5年,傳統媒體紛紛轉向網路平台掏金。其原因即是報業銷售疲弱、廣告量縮而產生的推力,使平面新聞媒體轉型策略已到了「大勢所趨」的關頭。
    In the consumption society of internet generation, the development of communication technology had become a necessary factor in ”speed-pursuing ”. This is changing not only the development of news industry but also the threat of print media society. In recent 5 years, most of traditional media in Taiwan are turning to engage in internet platform for the profit. The main reasons are weaken sales volume of newspaper and shrinking advertisement which make print news media to face the strategy of the transformation of this new trend.
    As many domestic and overseas print media, internet marketing is their target. Li chi yin , the president of Next Media corporation has stated ” the only way we go is Smart phone ”. Li intends to maintain the role and status of ” Apple Daily ” in Taiwan media industry by inspiration and transformation.
    I was working at ” Apple Daily ” from June 2013 to November 2015 as a journalist. I had observed their digitalization during the 2 years. I had also experienced news interview, spot coverage, to cover a news item, press release and dispatch, LIVE VTR programming, and photographing as a reporter. Division of labor in news industry is also becoming indistinct. During this time, I had found the management weakness of print media; the change of transforming strategy of newspaper agency. And, inside organization reduce to lay off employees. I would like to take down the motional process of media digitalization through this research.
    Hence, this research dissertation takes the ” Apple Daily ” as the object in my research. Giving analyzes of print media by Observer Method and Deep interview Method as research methods. Then I intent to analyze how print media face to digitalization in 4 mentions, they are ” Contents of News ”; ” Performance ”; ” relationship of journalist and audients ” ; ” the role and organization of mass media”. Then try to realize the difficulty of management position which are” Apple Daily” faced to. In conclusion I would propose some management strategies that might be acceptable in the future.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback