English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52048/87179 (60%)
Visitors : 8870431      Online Users : 188
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/111252

    Title: 解構商業化網際空間中社群媒體互動
    Other Titles: Deconstructing social interactions in commercialized social media
    Authors: 李艾倫;Lee, Ai-Lun
    Contributors: 淡江大學大眾傳播學系碩士班
    Keywords: 社群媒體;人際互動;信任;隱私;親密感;Facebook;Instagram;Social media;Interpersonal interaction;Trust;privacy;Intimacy
    Date: 2016
    Issue Date: 2017-08-24 23:48:06 (UTC+8)
    Abstract: 社群媒體改變人與人的溝通方式,提供使用者與真實世界相連互動的空間。本研究由信任、隱私與親密感等三個視角出發,探討當社群媒體為獲利機制所驅動的前提下,使用者如何建構與他人交流分享的網際空間。資料蒐集方法以焦點團體訪談法為主,文獻分析法及參與觀察法為輔,藉由敘事分析的角度,從使用者所說的故事中反應使用者的想法。

    Social media has changed the way we communicate, and has provided users the connection between the online world and the real world. Drawing from the concepts of trust, privacy and intimacy, this research explores the ways users construct their own social spaces during the course of commercialization of social media. Data collection methods include focus-group interviews, participant observation and document analysis.

    Research results are mainly two-fold:
    1.Even though their attitudes towards the commercialization of social media are mixed, users can hardly leave social media completely, because their interpersonal networks in the real world are deeply intertwined with those in social media.
    2.In the era when social media and businesses build strong cooperative relationships in commercialized social media, all users should be aware of the issue and its consequences. Uses are inclined to switch to another social media when commercial mechanisms are heavily exploited. For instance, depending on functions, users may choose Instagram for personal communication and self- disclosure, and employ Facebook as the information platform.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback