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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/111249

    Title: 漫畫閱讀的歷程初探 : 來自眼動追蹤的證據
    Other Titles: A preliminary study on comics reading : evidence from eye-tracking method
    Authors: 何宛臻;Ho, Wan-Chen
    Contributors: 淡江大學大眾傳播學系碩士班
    唐大崙;Tang, Da-Lun
    Keywords: 眼動追蹤法;圖文共構;漫畫;eye tracking method;integration of picture and text;Comics
    Date: 2016
    Issue Date: 2017-08-24 23:48:01 (UTC+8)
    Abstract: 在未來圖像化的傳播趨勢中,圖像與文字讓訊息設計更為五花八門,圖文訊息的有效編排與設計將是未來傳播的重點。本研究企圖跳脫以往研究圖文敘事的範疇,以讀者的注意力為出發點,藉由眼動實驗探討「以圖為主」、「以文為主」兩種不同的漫畫文類對讀者閱讀的影響。本實驗以平均年齡18~25歲,共69位淡江大學的大學生與研究生做為受試者,並將男女人數平均配,希望透過不同圖文主體的漫畫內容,探討讀者在圖像與文字的注視歷程,以此探究圖文訊息設計與讀者注意力之間的交互效果。
    Thanks to picture and text, design of message becomes much more diversified than ever. In the future trend of visualized communication, the efficient arrangement and design of picture and text will be very important. By eye tracking test, this research studies the difference of impacts between two kinds of comic genres: narrative by picture & narrative by text. The subjects of this test are 69 undergraduates and graduate students of TKU, aged from 18~25 and equally divided to male and female. By studying the eye movement of readers reading picture and text between different comic genres, this research try to analysis the interaction effect of text-picture message design and reader’s attention.
    The main findings of this research are as following:(1)In the reading journey, text is the first message processed by the subjects.(2)When reading comics narrated by text, subjects experienced more integration of picture and text.(3)Subject shows more consistency in reading sequence when they are reading comic narrated by text.(4)Subject shows less consistency in reading sequence when they are reading comic narrated by picture, and the eye movement of subject focus on picture area.
    In conclusion, beside of narrative function of picture, text is the key factor influencing the meaning interpretation and motives of continue reading. To make message more attractive to read, the authors must pay attention to the logical discouse of text-picture message, and reduce the uncertainty of meaning interpretation.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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