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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/111206

    Title: 新手媽媽於虛擬社群之資訊行為
    Other Titles: Information behavior of mothers of newborn baby in virtual community
    Authors: 江盈欣;Chiang, Ying-Hsin
    Contributors: 淡江大學資訊與圖書館學系碩士班
    Keywords: 新手媽媽;虛擬社群;資訊行為;Mothers of newborn baby;Virtual Community;Information Behavior
    Date: 2016
    Issue Date: 2017-08-24 23:46:49 (UTC+8)
    Abstract: 本研究目的為探討新手媽媽在虛擬社群上之資訊行為,採用網路民族誌及深度訪談法,以便了解社群成員之間的互動,包含如何尋找、使用、分享資訊等一連串的行為。
    This paper aims to the information behavior of mothers of newborn baby. This research takes the approach of netnography and intensive interviews to investigate new mothers’ information behavior in virtual community.
    The conclusions of the study are summarized as follows. The motivation of new mothers’ information need are knowledge and emotion. Pregnancy is the reason that changed new mothers’ information need. Medical and health information of fetus and infant are the primary information during and after the pregnancy. The classification of information is plentiful and can be access from different channels. The search tool and method are search engine, browsing and search engine of the virtual community. The most common problems are self-disturb, information distracted and information chaos caused by website activity. The incentives of information sharing in the virtual community are individual, organization and motivation system. The most popular information classification in virtual community are experience and discount information, on the contrary is advertisement. New mothers share information to expect other members’ responses, establish reality or virtual relationship with members and emotion for return. Information evaluate is subject to personal subjective factors; verify information from variety channels before use or share.
    Based on the results of the study, suggestions are proposed for information providers such as virtual communities and websites which topic is parenting:
    1.Established or improve the communication and interaction system of information exchange among members would be helpful. A proper motivation system and punishment system should be set up to maintain good environment of information exchange.
    2.Provide medical and health information which are more concerned to new mothers. Classification of information tag and topic subscription would help members to get information easily and conveniently.
    Appears in Collections:[Graduate Institute & Department of Information and Library Sciences] Thesis

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