臺鐵行動訂票行為之研究

淡江大學機構典藏 > 商管學院 > 資訊管理學系暨研究所 > 學位論文 > Item 987654321/111140

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/111140

题名:	臺鐵行動訂票行為之研究
其它题名:	The study of Taiwan Railway mobile ticketing behavior
作者:	柯國棟;Ke, Kuo-Tung
贡献者:	淡江大學資訊管理學系碩士在職專班黃明達
关键词:	行動裝置;訂票;網路消費;行動商務;臺鐵;mobile;App;booking;consumer Internet;Mobile Commerce;TRA
日期:	2016
上传时间:	2017-08-24 23:45:01 (UTC+8)
摘要:	臺灣鐵路管理局順應潮流推出新一代的電子購票"臺鐵App購票系統"。本論文以臺鐵App購票中的銷售資料進行票務分析，觀察旅客訂票行為及使用習慣。並提出合適的建議。本研究採用臺鐵App購票所銷售之71,948筆銷售資料。其每月平均複合成長率為18.52%。各地區往返台北及花蓮之訂票，佔了臺鐵App總銷售票數之27.74%。自強號售票數最高佔總售票率54.54%。有90.70%的旅客僅訂購單程票。平日購票數量佔了所有臺鐵App購票的72.21%。目前臺鐵App購票使用人數雖不多但有逐步成長的趨勢。如能直接於手機上提供取票功能，並開放區間車購票搭乘，應該能替銷售成長帶來顯著之成效。 TRA releases the new generation of e-ticketing “TRA App Ticketing System”. This paper conducts ticketing analysis for the ticketing data on TRA App, so as to observe the passenger’s booking behavior and using habits, based on which some appropriate suggestions are proposed. In this study, 71,948 pen sales data TRA App of tickets sold. The monthly compound growth rate of the sold tickets is 18.52%. The ticketing for the trip between Taipei and Hualien accounts for 27.74% of the total tickets sold on TRA App. The ticketing of Tze-Chiang Limited Express takes up the highest proportion of the total number, reaching 54.54%. 90.70% of the passengers only purchase one-way tickets. The tickets purchased during the ordinary days account for 72.21% of the total number on TRA App. Currently, the number of passengers purchasing tickets via TRA App is small, but it shows a gradual growth trend. If it provides the function of picking up tickets via the mobile phone and opens the function of purchasing tickets for local trains, it may bring significant effectiveness for the sales growth.
显示于类别:	[資訊管理學系暨研究所] 學位論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	135	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....