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|Title: ||醫療器材代理商經營策略之研究 : C公司個案|
|Other Titles: ||Management strategy of medical device agent : the case of C company|
|Authors: ||嚴少妤;Yen, Shaw-Yu|
黃振豊;孔繁華;Huang, Cheng-Li;Kung, Fan-Hua
|Keywords: ||經營策略;個案研究;醫療器材代理商;Operating Strategy;Case Study;Medical device agent|
|Issue Date: ||2017-08-24 23:43:09 (UTC+8)|
With advances in medicine, the growth of human life, and the change of the society structure, the phenomenon of the aging of the population is apparent. More and more chronic illnesses appear in the aging society. The demand of medical device increases in order to heal and control those illnesses over the long-term. This research attempts to realize how to enhance the capability of the business in an organized way, and create a profitable operating model and accumulate power effectively, by studying the operating logic and the arrangement of the resources of domestic medical device agent.
This study discusses the current situation of medical device industry in Taiwan through industry analysis and competitive strategy analysis. With interview, collection of secondary data and other methods, it uses case studies to investigate how the company employs its resources to develop management strategy and remains advantage, when facing the change of exterior and interior circumstance.
With the case study, this research concludes that the company emphasizes its professional knowledge and harmonious customer relationship. Therefore, it invests many resources into the training for employees and health-care professionals, and exhibitions, in order to increase health-care professionals’ familiarity with the company, and lowers the difficulty faced when expanding other markets. The operating strategy of the company focuses on the change of operation circumstance. The bio-tech industry in Southeast Asia develops rapidly. The domestic companies also develop MIT medical device actively. With more and more opponents, and the profit squeeze because of the global budget system of NHI and TW-DRGs, the company must evaluate the change of circumstance constantly, and adjusts operating strategy to achieve perpetual development. The company in the case can expand its business scale on its current advantage, and continue adopting characteristic and applicable products. Emphasizing the differences of the products, the company can increase the loyalty of their customers.
|Appears in Collections:||[會計學系暨研究所] 學位論文|
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