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    Title: 以科技接受模式探討消費者對綠建材之接受程度
    Other Titles: A study on consumer's acceptance of green building material : a technology acceptance model
    Authors: 范詩苓;Fan, Shih-Ling
    Contributors: 淡江大學會計學系碩士班
    謝宜樺;Hsieh, Yi -Hua
    Keywords: 綠建材;科技接受模式;知覺品質;環保態度;消費者需求;Green building material;Technology Acceptance Model;Perceive Quality;Environmental Protection Attitudes;Consumer demand.
    Date: 2016
    Issue Date: 2017-08-24 23:42:39 (UTC+8)
    Abstract: 綠建材在國際上已不是新興科技,但對台灣來說卻相對陌生,雖大多數的消費者都聽說過,但真正的使用者佔少數,甚至許多人只聽說「綠建材」這一名詞,而非深入的理解。本研究想藉由科技接受模式加上環保態度、知覺品質及消費者需求等外生變數來探討台灣地區的民眾對於綠建材的接受程度。並希望此研究成果能對產、學、官界願意推行綠建材的人士提供一些建議,使綠建材能夠更加普及大眾化。研究結果顯示大部分聽過及使用過綠建材的民眾都會傾向於使用綠建材,但他們大多同意雖然綠建材能夠為生活帶來更好的品質及便利性,但卻不同意綠建材是容易學習使用的,消費者普遍認為綠建材難以取得、維護不易等等,也因此在需要使用建材時不會想主動詢問及購買,因此本研究建議綠建材更應該要普及化的是它的多樣性,讓消費者知道綠建材也是有許多能夠融入一般家庭使用的產品,而非是只有大型建案才能夠使用;另一方面本研究認為如要提升綠建材的普及率可以從認知易用性方面著手,例如讓民眾更能容易購買到綠建材,但同時也要讓消費者對綠建材是有「簡單」、「容易上手使用學習」等觀念。
    Green building materials are not emerging technologies in internationally, but they are relatively new in Taiwan. Although most of consumers have heard about them, but few consumers used them. Even many people only heard about green building material but didn’t understand deeply with it. The research explores the acceptance of green building material that people who live in Taiwan. This study uses Technology acceptance model some factors that contain perceive quality, environmental attitudes, and consumer demand. In this study, we expect to offer some suggestions to make the popularity of green building materials more. This study shows that most people who have heard and used of green building material will tend to use it. Although consumers agree that green building materials generally results in better quality of life and convenience, but they do not agree with the green building material is easy to use. Consumers think it is difficult to obtain and maintain. Because of the above reasons when consumer build the house, they won’t take the initiative to ask or buy green building materials. This research suggests that green building materials should popularize its diversity, so that consumers will know green building materials can be used into the general household building material.
    Appears in Collections:[Graduate Institute & Department of Accounting] Thesis

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