在激烈的金融市場競爭下，台灣銀行業為了提高市場佔有率，開始利用團隊電話行銷方式，銷售產品。由於團隊主管的人格特質可能會影響團隊凝聚力與員工的工作投入，本研究欲探討主管幽默感對團隊凝聚力與員工工作投入的影響，同時檢驗團隊凝聚力對工作投入的影響。本研究以問卷方式蒐集3家銀行53位電話行銷團隊主管與358位部屬之資料，採用層級迴歸進行分析。結果發現，主管的幽默感會對團隊凝聚力產生正向影響；團隊凝聚力亦會對工作投入產生正向影響。然而，主管的幽默感不會對員工的工作投入，產生影響。最後，本研究根據上述結果，提出相關理論與實務管理意涵。 Encountered with fierce competition in the financial market, the banking industry in Taiwan has transformed to increase market share via telemarketing teams. As the personality traits of team managers may have impacts on team cohesiveness and subordinates’ job involvement, the purpose of this study is to examine whether the sense of humor of team managers have influence on team cohesivenes and subordintes’ job involvement as well as investigate the effect of team cohesivenss on job involvement in the context of telemarketing. Data was collected from 53 telemarketing team managers and their 358 subordinates of three financial institutions and analyzed using hierarchical regression. The results showed that sense of humor of team managers had positive effects on team cohesiveness, and team cohesiveness had positve effects on job involvement. However, the sense of humor of team managers did not have influence on job involvement. Both theoretical and practical implications are discussed.
