English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8720477      Online Users : 178
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/111033

    Title: 台灣發展郵輪產業之前景探討
    Other Titles: The research of cruise industry development vision in Taiwan
    Authors: 王明仁;Wang, Ming-Jeng
    Contributors: 淡江大學企業管理學系碩士在職專班
    吳坤山;Wu, Kun-Shan
    Keywords: 郵輪旅遊;郵輪產業;層級分析法;Cruise Tourism;Cruise Industry;Analytic Hierarchy Process
    Date: 2016
    Issue Date: 2017-08-24 23:42:09 (UTC+8)
    Abstract: 郵輪旅遊這些年蓬勃發展加上亞洲經濟力的提升,國際郵輪公司瞄準此商機,選擇亞洲港口為母港,該區域的市場潛能正逐步被開發。台灣位於東亞樞紐位置,四面環海,東南西北均有適合郵輪停靠的港口,因此,如何在此浪潮中尋求台灣郵輪服務與產業發展的契機與步驟,為本研究主要探討目的。
    Due to the booming of cruise tourism over these years as well as the increasing of economic strength in Asia, international cruise companies target such business opportunity and select Asian ports as their home ports, which indicates that the market potential of this area is gradually being explored. Taiwan, locating at the pivot point in east Asia, is surrounded by sea with ports on the north, south, east and west side suitable for cruises to stop by. Therefore, how to discover the opportunities and measures in cruises service and industry development in Taiwan under such tide is the major objective being explored in this research.
    Cruises tourism started late in Taiwan due to the incompletion of laws and regulations, market mechanism, competency between port and tourism environment. This research focused on the cruises service and explored the conditions which shall be equipped in cruises industry development in Taiwan as well as the influential factors. Expert questionnaire was adopted for data collection of current cruises tourism in Taiwan, targeting 80 members of Taiwan International Cruises Association for testing. Analytic Hierarchy Process (AHP) was utilized to further explore the factors that affect cruises development in Taiwan and a few countermeasures and recommendations were proposed specifically. It is expected to construct a cruises industry framework whose core is cruises service and achieve the goal of consolidating the industrial chain by integrating high-end service industry in the field of business, finance, trade, ship building and maintenance.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback