| Abstract: | 本研究希望能透過產官界的專家訪談，了解台灣目前的辦展流程實務以及過程，並且藉此制定一套因應台灣辦理各種消費性展覽的標準流程以供參考。
本研究乃採質化研究, 透過相關文獻理論, 運用專家訪談法, 將訪談內容分類並整理, 歸納出結果發現專家與文獻的對於消費性展覽的辦展流程的看法雖有出入，但以下列事項為辦展流程之標準架構：
一、 辦展可分為四大流程，分別為展覽籌劃階段、展前準備階段、展覽期間皆段、展覽結案階段，每個階段都有其區隔的時間與主要的工作。
二、 展覽籌劃階段主要工作為評估展覽、確定檔期、場地以及展名，並且提出相關的管理時程與分工方式，最後提出具體的計畫。
三、 展前準備階段可分為三大項工作，分別為招商與徵展作業、展務準備作業以及宣傳相關工作。
四、 開展期間可分為佈展期間工作以及開展期間工作，佈展期間的工作可歸納為入場順序與入場管制工作、參展商服務工作、大會工設與佈置物相關工作、開展準備工作以及清潔作業等工作。
五、 開展期間的工作可歸納為入場接待、門禁管制、諮詢服務、大會活動、違規管制、資料留取、開展的分工等工作。
六、 展覽結案的工作可歸納為撤展管理、檢討作業以及成果報告等工作。
A study on the standard operational procedures of organizing consumer goods expos in Taiwan.This study aims to explore the current operational procedures and practices used in international trade fairs or expositions by Taiwan organizers with data collection using expert interviews. The results of the qualitative study will help to formulate a standard operational procedure s and provide a guideline on organizing, preparing and launching consumer goods fairs for potential organizers in Taiwan.
The present research, conducting a thorough literature review, uses qualitative work with expert interviews for data collection and categorizes the participants’ responses into aggregate-level themes. While previous studies take different views and perspectives about operating customer goods expos, the basics or guides listed as follows are essentials in a standard framework:
1. Organizing a new trade fair or expo can be broadly divided into four phases of business plan, preparation, implementation and managing the exhibition, and evaluating results and post-event activities. The phases are in a step-by-step process, and each step lasts for a specific amount of time and contains a specific number of relevant topics.
2. The phase of business plans include the topics of assessing the viable assets of the exhibition and deciding dates, venues and names of the events. The team of management and operations has to be set up ahead of time since it conducts a concrete project of implementation.
3. The phase of preparation is laid out in three directions: calling for exhibitors, sponsors and participants, preparing relevant tasks and executing promotion and communication plans.
4. The phase of implementation and managing the exhibition can be divided into the stages of pre-event and show days. In the days preceding the start of the trade fair, the relevant working unit is responsible for all communications, for processing the registration and for handling the stand allocation and construction according to the requests of the exhibitors in coordination with the fairground authority. During the show days, the relevant working unit has responsibilities of making sure that cleaning is undertaken in the fairground and ensuring that standards are maintained throughout the event and services are correctly performed.
5. During the show days, the working unit has the primary responsibilities of ensuring appropriate reception of visitors, providing access control security, executing the trade fair’s side events, offering customers’ information service, controlling cases on potential violations, monitoring participation progress, obtaining on-site exhibitors’ and visitors’ information, and implementing the events.
6. As the trade fair is over, the organizer party moves into the phase of evaluating results and post-event activities. During this phase, the party has to be engaged in managing a wrap-up, reviewing and preparing a report on the event. The display settles a lawsuit the work may induce for removes unfolds work and so on management, self-criticism work as well as achievement report. |
