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|Title: ||以平衡計分卡觀點探討不同創新類型專案之績效指標 : AHP方法之應用|
|Other Titles: ||Exploring the performance index of different innovation types projects from the perspective of balanced scorecard : an application of AHP|
|Authors: ||趙麗玲;Chao, Li-Ling|
|Keywords: ||創新類型;創新專案;績效指標;平衡計分卡;層級分析法;Types of Innovation;Innovation Projects;performance index;Balanced Scorecard;Analytic Hierarchy Process;BSC;AHP|
|Issue Date: ||2017-08-24 23:41:03 (UTC+8)|
本研究利用文獻歸納法及層級分析法去進行質化的探討性研究。本研究以奧斯陸手冊(Oslo Manual 2005)中所分類的四種創新領域--產品/服務創新、流程創新、組織創新、及行銷創新--為創新專案之類型，去分析其相關的績效指標並將之歸類至「平衡計分卡」之適當構面，以建構出「創新類型專案績效指標評估架構」。本研究發放問卷給15位具有豐富管理或執行過創新類型專案實務經驗之相關專家學者進行兩兩構面比較。結果有下列重要發現：
In today''s changing environments, innovation and creativity are the important strategy and competency for a company to gain the competitive advantage in pursuit of growth and profit. However, due to the nature of high risk and high reward, how to utilize the limited resources and focus on the critical index of each innovation type project will be the cornerstone of organizational success. Generally, traditional evaluation of project performance might favor the performance index which belongs to those specific dimensions of its project characteristics. From the view of system, however, because every innovation project will affect the overall performance of the organization, it will easily result in the effectiveness of sub-optimization due to its bias; in other words, although the traditional project performance evaluation has the goodness of specific focus, it often neglects the interactive impact on other project. Therefore, this study constructs a generalized framework of performance evaluation index for different project from the perspective of Balanced Scorecard(BSC) which takes consideration of multi-criteria and overall system.
This study conducts qualitative exploratory research using the literatures induction and Analytic Hierarchy Process(AHP). To construct the generalized framework, the four types of innovation field in the classification of Oslo Manual(2005)—product/service innovation, process innovation, organization innovation and marketing innovation—are analyzed in this study, and then the related index are classified to the appropriate dimensions of BSC. In this study, the questionnaires were issued to some experts and scholars who have performed extensive management experience in innovation project. Below are some important findings in this study:
1.The priority of importance in innovation project types is "product/service innovation", "marketing innovation", "organization innovation" and "process innovation"; which means the "product/service innovation" is relatively easy to obtain high performance and attract attention of market, and it then can facilitate the introduction of other type projects.
2.The priority of importance in the dimensions of BSC is "innovation and learning", "customer", "internal processes and future development" and "financial", that is different from traditional evaluation priority which "financial" and "customer" are the top two priorities. The most important priority is "innovation and learning" which meets the concept—“innovation type project emphasizes the key core competency and enables the organization to obtain sustainable competitive advantage by focusing on the long-term goals and future prospect.”
3.The index of two dimensions--"Innovation and Learning" and "customer"--are more important relatively than other two dimensions--"internal processes and future development" and "financial" that shows the importance of two objectives--innovation value and high-quality service; therefore, if the organization can think from customer needs and then pay attention on customer-oriented value-added, it can obtain the unique value of reinforcing innovation through "affecting" and "quality".
|Appears in Collections:||[企業管理學系暨研究所] 學位論文|
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