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|Title: ||電話行銷銷售話術與成功銷售關係之研究 : 以A公司為例|
|Other Titles: ||The impact of telemarketer's sales talk on sales performance : a case study of company A|
|Authors: ||林怡瑩;Lin, Yi-Ying|
|Keywords: ||電話行銷;客服中心;教育訓練;銷售話術;銷售行為;Tele-marketing;Call Center;Training;Sales talk;Sales Behavior|
|Issue Date: ||2017-08-24 23:40:52 (UTC+8)|
The telemarketing was first used extensively in the late 1970s for the outbound telemarketing by the U.S., as of 2000, there were approximately 69,500 in-house and third-party call centers in the U.S., according to Datamonitor, an international market research company。In a short span of 30 years, it developed into an industry with net worth of 800 billion USD, according to the Direct Marketing Association estimated.
NENG BI, Yao (2013) pointed out that there is as much as 100 billion NTD worth of sale done by telemarketing each year. The first and most important factor to succeed is to have good sales skills. How to motivate the customer to make a purchase, to increase clients’ urge to purchase within the short five minutes is the key to success.
In this study, this dissertation outlines the features of how to achieve goal-oriented tasks during the exploration phase of the sales-customer interaction by a good sales talk. From the results, we are going to use record assessment to analysis the effective and limitation of telemarketing between company A and consumers.
In the same time, we are going to enhance the staff education and training program, in order to help enhance the communication and selling techniques of telemarketing personnel, to increase personal and team achievement.
|Appears in Collections:||[管理科學學系暨研究所] 學位論文|
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