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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110922


    Title: 台灣連鎖業對空調產品選購品牌形象、涉入程度與服務品質之研究
    Other Titles: The research of involvement of air conditioning products, brand image and service quality on purchase behavior from Taiwan chains store
    Authors: 劉建佑;Liu, Chien-Yu
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    李旭華;Lee, Hsu-Hua
    Keywords: 空調產品;涉入程度;品牌形象;服務品質;連鎖業;Air-conditioning products;the degree of involvement;Brand Image;Service Quality;Chain Stores
    Date: 2016
    Issue Date: 2017-08-24 23:39:29 (UTC+8)
    Abstract: 本研究主要探討是以影響台灣GDP最重要的台灣連鎖業中,足以影響業績與收益的空調設備為主的研究。
    空調設備可說在連鎖商店中佔有非常重要的角色,空調能帶給顧客舒適的環境,影響顧客進店消費的意願,空調設備的節能否與其設備穩定度與修繕率,則會影響店鋪的營運成本,可見空調設備的重要性。
    研究對象以連鎖業界占比最高的綜合零售業內的超級市場、便利商店與餐飲服務連鎖業的空調採購人員或是可以選擇空調品牌的相關工程人員(包含設計規劃單位、加盟商)為主,以問卷作為測量的研究工具,使用李克特量表(Likert scale)五點尺度,關於問項的同意程度分成「非常同意」、「同意」、「無意見」、「不同意」、「非常不同意」等五個程度以問卷之方式針對企業採購或相關部門進行調查,收集資料進行證實研究,探討品牌形象、涉入程度、服務品質對於選擇空調產品時有何相互關聯因素。
    This study is focusing on one of the major role that may affect the revenue of Taiwan Chain Store industries – the air condition facilities. Air conditioning facilities play a very important role in the store. It can set up a very comfortable environment for the customer and also effect the buying intention of consumers. Therefore the stability and repair rate of air conditioning facilities will cause the major impact of store revenue. The research target will be retailers and food service industries procurement staff for air-conditioning industry chain procurement staff using the questionnaire as a measurement tool by applying a Likert scale (Likert scale) five-point scale, asked about the extent of agreement term is divided into "strongly agree", "agree", "no comment", "disagree", "strongly disagree" with five degrees to collect data and examine the brand image, extent of involvement, quality of service for the choice of air-conditioning products in place of interrelated factors.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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