English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49378/84106 (59%)
造訪人次 : 7363820      線上人數 : 50
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110857


    題名: 健康險結合穿戴裝置應用於個人健康管理之意願與分析
    其他題名: The willingness and analysis of the application of the health insurance integrate wearable devices at personal health management
    作者: 柯芳瑜;Ke, Fang-Yu
    貢獻者: 淡江大學保險學系保險經營碩士班
    田峻吉;Tien, Jyun-Ji
    關鍵詞: 健康險;穿戴式裝置;個人健康管理;Health Insurance;wearable devices;personal health management
    日期: 2016
    上傳時間: 2017-08-24 23:37:42 (UTC+8)
    摘要: 人口結構改變,生育率逐漸降低,少子化問題日益嚴重,加上醫療技術發展進步,人們的平均壽命增長,為了避免造成家庭與子女的沈重負擔,現代的我們不僅僅是要活得長久,更要活得健康,因此一個高品質的生活,個人健康問題更是不容小覷。有鑑於此我們對於疾病的觀念必須改變,要開始對促進健康之行為採取行動,才能於事前降低疾病發生的機率。
    本研究利用發放問卷之方式來探討民眾對於健康管理之觀念,以及願意透過穿戴裝置進行健康管理之意願,藉此分析行動與穿戴裝置運用於健康管理之發展趨勢,回收之有效樣本為1,241份,再利用敘述性統計分析、T檢定、變異數分析以及迴歸模型分析進行探討。而依據本研究之實證分析結果如下:
    1. 大部份民眾認為穿戴裝置發展尚未純熟,難以符合使用之需求,使得持有穿戴裝置之比率較低。
    2. 平均而言,民眾多半認為利用行動或穿戴裝置上傳健康資訊,會有洩漏個資之情形,進而影響其對於此類相關保險之投保意願。
    3. 年齡層為30歲以下之年輕族群以及教育程度高者,對於保險公司推出結合穿戴式裝置之健康險,較有購買意願。
    4. 風險愛好者反而對於結合穿戴裝置之健康險較有購買意願,也較能接受保險公司利用穿戴裝置所上傳之運動健康資訊,進行保費調整之機制。
    As the innovation of wearable devices, people can detect their health status and record their exercise by wearable devices immediately. Furthermore, we can use wearable devices to reduce the incidence.
    The purpose of this study is to investigate the willingness of using wearable devices and integrating wearable devices at personal health management. We use the questionnaires survey to analysis this issue. Our questionnaires survey contains 1,241 valid copies. Then, we adopt the T tests, analysis of variance, and probit regression analysis to construct our empirical analysis.
    The empirical results are showed as follows.
    1. The rate of using wearable devices is low because most people think the function of wearable devices is not well-design to fit their demand.
    2. Many people concern their private personal information are not safe if they use wearable devices.
    3. People who are under 30 years old and have higher education level are more willing to buy the health insurance which integrates wearable devices.
    4.People with lower risk aversion attitude are more willing to buy the health insurance which integrates wearable devices and to accept that insurance companies adjust their premium based on their health information and exercise record by using the wearable devices.
    顯示於類別:[保險學系暨研究所] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML17檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋