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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110797

    Title: 金融機構整併, 國際市場規模與銀行報酬 : 以H銀行為例
    Other Titles: A study on mergers and acquisitions of financial institution in the world market and bank reward : a case study of bank H
    Authors: 李明芳;Lee, Ming-Fang
    Contributors: 淡江大學國際企業學系碩士在職專班
    林志鴻;賴錦璋;Lin, Jyh-Horng;Lai, Chin-Chang
    Keywords: 使命陳述;策略形成;服務品質;系統整合;Mission Statement;Strategy formation;Service Quality
    Date: 2016
    Issue Date: 2017-08-24 23:36:15 (UTC+8)
    Abstract: 我國政府積極推動金融自由化與國際化及金融法規的鬆綁政策,希望本國銀行在亞洲地區佔有一席之地,惟台灣銀行業因規模過小、同質性過高,在市場過度競爭下,壓縮了獲利的空間,也限制了銀行業未來的發展,再加上我國加入WTO後,面臨國外銀行的競爭,導致金融產業的發展更加嚴峻。

    本研究係以H銀行為個案研究探討之對象,採用Lin and Pao(2004)之理論架構,探討H銀行金融產業競爭策略形成之要素,以7S模型來分析個案銀行內部環境,用五力分析模型進行產業環境之評估,再以PESTEL架構進行總體環境對其之影響,進而歸納出企業競爭形成之主要相關因素。

    Domestic banking industry is facing adverse conditions, including over competition, homogeneous services and the lack of innovation. Therefore, Taiwan authority has been engaging in financial deregulation and internationalization since 2014, hoping that domestic banks might expand their market share in Asia.

    In this research, Bank H is used as the case study. Lin and Pao(2004) theoretical framework, Five Force model, 7S model and PESTEL model are applied to analyze Bank H’s competitiveness.

    In order to enhance the competiveness of domestic banks, merger and acquisition could be the most efficient method, for banks could not only reach new businesses, but also expand their sales network in a short time, and hopefully achieve scale of economy.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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