以科技接受模式探討穿戴式裝置消費者行為之研究

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Title:	以科技接受模式探討穿戴式裝置消費者行為之研究
Other Titles:	The study of the user behavior for wearable device with IDT theory
Authors:	黃渝敏;Huang, Yu-Min
Contributors:	淡江大學國際行銷碩士在職專班曾義明
Keywords:	創新擴散理論;科技接受模式;穿戴式電子;物聯網;innovation diffusion theory;IDT;Technology Acceptance Model;TAM;wearable devices;IoT
Date:	2016
Issue Date:	2017-08-24 23:35:58 (UTC+8)
Abstract:	物聯網中，跟人最貼近的項目就是穿戴式裝置，應用範圍從頭到腳，例如Apple的apple watch、NIKE的運動手環跟運動鞋，LG的手錶式汽車遙控器，或是Google的眼鏡及HTC 的虛擬實境，都是屬於穿戴式裝置的範疇。穿戴式裝置確實改變人們的生活方式跟習性，因而穿戴式裝置可以說是物聯網應用中最被看好將來應用會最廣泛的領域。本論文中將以Rogers於1983年提出的創新擴散理論(Innovation Diffusion Theory, IDT) 以及Davis於1989提出的科技接受模式(Technology Acceptance Model, TAM)來當做論文研究方法。在消費者接受模式分析上，以創新擴散理論分析穿戴式裝置是否容易被消費者接受及可能遭遇到的困難。在問卷調查方面，則是使用科技接受模式論點，分析穿戴式裝置之「知覺有用性」、「知覺易用性」與「使用意圖」之關聯程度。 In the IoT (Internet of Things) field, most of wearable devices are related to human, Apple announced their wearable product, Apple Watch, NIKE had wearable devices for sport, LG’s watch can be used to control your car, Google focus on VR. All of these products are wearable related, and all of these devices will disrupt our world. The thesis will adopt Roger’s Innovation Diffusion Theory, IDT (1983) and David’s Technology Acceptance Model, TAM for our methods. We will use IDT model to analysis for consumer acceptable behavior, and TAM will be used to analysis questionnaire to learn the relationship of Perceived Usefulness, perceived Ease of Use and user intention.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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