智慧型手機在市場拓展策略之探討 : 以H公司為例

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Title:	智慧型手機在市場拓展策略之探討 : 以H公司為例
Other Titles:	A study of smartphone market penetration probe : a case study of Company H
Authors:	林淑芬;LIN, SHE-FEN
Contributors:	淡江大學國際企業學系碩士在職專班林志鴻;賴錦璋
Keywords:	使命陳述;策略形成;手機業;市場行銷;虛擬實境;Virtual Reality;Mission Statement;Strategy formation
Date:	2016
Issue Date:	2017-08-24 23:35:51 (UTC+8)
Abstract:	本研究針對手機業者現況及市場趨勢，來探討手機業者如何透過新的研發創造新的市場佔有率。本研究是以H公司為研究對象，該公司擬定及形成獲利最佳策略後，從內部環境、外部環境及總體環境等各類要素分析得到最佳結果，運用「擴大市場的佔有率」的策略來提升業務人員的目標，加上內部環境「團隊精神」，並掌握外部環境「創新應用」的優勢及整體環境「衍生新的市場」，去執行「優跨領域產品」特定策略，來符合「虛擬實境VR品牌領導者」使命。 In this research, we will study the marketing strategies of a cell phone maker based on its operation and the market trends. Our object of study is H company. We will design the best strategies for H company to profit in the market by analyzing factors such as the internal, external and overall environments. With the strategies of “Expand market share ” to improve the performance of sales force, improving team work internally, taking advantages of high market share externally and products H company will be able to achieve “excellent service” so that the mission of “Virtual reality VR being the leading brand name in the market of mobile devices” will be fulfilled.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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