本研究針對手機業者現況及市場趨勢，來探討手機業者如何透過新的研發創造新的市場佔有率。本研究是以H公司為研究對象，該公司擬定及形成獲利最佳策略後，從內部環境、外部環境及總體環境等各類要素分析得到最佳結果，運用「擴大市場的佔有率」的策略來提升業務人員的目標，加上內部環境「團隊精神」，並掌握外部環境「創新應用」的優勢及整體環境「衍生新的市場」，去執行「優跨領域產品」特定策略，來符合「虛擬實境VR品牌領導者」使命。 In this research, we will study the marketing strategies of a cell phone maker based on its operation and the market trends. Our object of study is H company. We will design the best strategies for H company to profit in the market by analyzing factors such as the internal, external and overall environments. With the strategies of “Expand market share ” to improve the performance of sales force, improving team work internally, taking advantages of high market share externally and products H company will be able to achieve “excellent service” so that the mission of “Virtual reality VR being the leading brand name in the market of mobile devices” will be fulfilled.
