NFC信用卡便利性與可行性之研究

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Title:	NFC信用卡便利性與可行性之研究
Other Titles:	Study NFC credit card convenience and feasibility of
Authors:	廖憶君;Liao, Yi-jiun
Contributors:	淡江大學國際行銷碩士在職專班曾義明;Tseng, Yi-Ming
Keywords:	NFC 信用卡;NFC credit card
Date:	2016
Issue Date:	2017-08-24 23:35:43 (UTC+8)
Abstract:	科技不斷創新，支付工具也呈現多樣的面貌，而立法院更於2015 年1 月中通過「電子支付機構管理條例」，對於現代人對於手機就是生活而言更加方便，將信用卡裝載於手機裡，帶手機等同於帶著信用卡，讓購物便得越來越便利，但這樣的消費模式對於消費者而言，真的方便嗎？本論文主要探討台灣地區使用NFC 信用卡讓消費者接受與否之因素，以及現行NFC 信用卡是否能夠持續推廣與目前面臨的問題。本研究採用訪談法訪談對象為任職於有辦理NFC信用卡的金融業信用卡部逾十年之專業管理人士，商店店家、有使用NFC 信用卡的消費者及沒有使用NFC 信用卡且使用APPLE 6S 手機的消費者個別訪問，針對金融業者對於NFC 信用卡的影響與推展，以及店家與消費者使用與消費程序，能否接受來做討論。本研究主要的研究重點為：一、分析現有NFC 信用卡之消費者，對於使用NFC 信用卡交易之消費流程，是否具便利性？二、分析現有NFC 信用卡使用商家對於操作流程是否具便利性？三、與業界訪談NFC信用卡評估未來發展的可行性？ Technological innovation, payment instruments also presents a variety of features, but more in the legislature by mid-January 2015, "electronic payment institution regulations" for the purposes of modern life for the phone is more convenient, the credit card will be loaded on the phone with phone equivalent with a credit card, will have to make shopping more convenient, but such consumption patterns for the consumer, really convenient? This paper focuses on the use of NFC in Taiwan credit card so that consumers can continue to promote the issue of whether the current face of the factor or not, and the existing NFC credit cards accepted. In this study, interviews the interviewee is working to have handled NFC credit card credit card portion of the financial industrymore than a decade of professional managers, shops stores, there is the use of NFC credit cards and consumer credit cards and do not use NFC mobile phone consumers use APPLE 6S individual access, for the financial industry to influence and forward the NFC credit card, as well as stores and consumers to use and consumption program, do discuss whether to accept. In this study, the main focus of research: 1. the analysis of the existing NFC credit card consumer, for the use of consumer credit card transaction process NFC, whether With convenience? 2. analysis of existing NFC credit card merchant whether the operation flow with ease? 3. with the NFC credit card industry interviews to assess the feasibility of future development?.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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