| Abstract: | 建設機械業範圍相當廣泛，如挖掘機、推土機、鏟裝機、滑移式鏟裝機(山貓)、堆高機、移動式起重機、固定式起重機、路面施工機具、非公路車輛、發電機、高空作業車、橋梁檢修車、礦山機械、空壓機、海事機械、地下潛遁機、基樁機、深基礎機械等等，此行業在台灣既成熟又競爭。本論文將蒐集國內外各式文獻來剖析營建產業市場、全球建設機械市場、台灣建設機械市場並且分析建設機械產業，再由SWOT分析、五力分析、波士頓(BCG)矩陣，來探討產業的經營策略。
最後，將以Y公司為例深入研究我國建設機械業之經營策略¬¬¬。職場缺人但年輕人卻步，工作環境惡劣，如何在既有的環境情況下改善缺失，就個案需求量身訂做符合最新環保及工安工法，減少環境影響、提升工作品質，並創造合理的經營利潤，是建設機械業者所面臨的重要議題。幫業者專案設計製造(ODM)，符合各種特殊地理環境所需求的挖掘機手臂與挖斗，進而提升營運績效。本論文為探討台灣地區營建機具之改造策略(ODM)。
The construction machine is very wide range, such as, excavators, dozers, track loaders, compact track loaders, forklifts, mobile cranes, stationary cranes, road construction machines, non-road vehicles, generators, aerial platforms, bridge checkers, mining machines, compressors, marine machines, tunnel boring machines, pile driving machines, and deep foundation machines. This industry in Taiwan is mature but competitive. In this paper, first, we collect a variety of domestic and foreign literature to analyze the construction industry market, the global construction machinery market, the construction machinery market in Taiwan and make the analysis of the construction machinery industry. Second, we discuss the industry’s operation strategy by SWOT Analysis, Michael Porter''s Five Forces Model, and BCG Matrix.
Finally, we will use a case of Y-company to deep study Taiwan construction machinery industry’s operation strategy. The working place is shortage of staffs and lack of young people. The working environment is pretty critical. How to improve the disadvantage in this kind of surrounding situation? Base on the case to design and meet the latest environmental and industrial safety engineering methods, reduce environmental impact, enhance the quality of work, and create reasonable operating profit is an important issue for all the people in the construction machinery industry. Project to help industry design and manufacturing (ODM), in line with the needs of a variety of special geographical environment of the excavator arm and bucket, thereby improving its operational performance. This paper is to explore the Taiwan construction machinery transformation strategy (ODM). |
