English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8691318      Online Users : 97
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110760

    Title: 實體店面、服務品質與產品品質對平價時尚購買意圖之研究
    Other Titles: A study of the impact of physical environment, service quality and product quality on purchase intention in affordable fashion industry
    Authors: 李育緯;Lee, Yu-Wei
    Contributors: 淡江大學國際行銷碩士在職專班
    Keywords: 實體環境;服務品質;產品品質;態度;購買意圖;平價時尚;physical environment;Service Quality;product quality;Purchase Intention;Fast Fashion;Affordable Fashion
    Date: 2016
    Issue Date: 2017-08-24 23:35:22 (UTC+8)
    Abstract: 2008年次級房貸發生後,全球大環境的不景氣,讓講究CP值高UNIQLO、ZARA、H&M等快服飾品牌順勢崛起,帶動全世界新一波的消費風潮。台灣自從在2009年UNIQLO來台設點後,近年來多家平價時尚品牌已齊聚台北市信義區且積極在台展店,全台零售商場進入戰國時代。



    1.就台灣的平價時尚市場而言,實體環境, 產品品質,與服務品質對消
    Since the Subprime mortgage crisis, fast-fashion retailers such as UNIQLO, ZARA, or H&M , which put an emphasis on the cost-performance ratio, have become dominant brands in the market due to the worldwide economic depression. They have started a new trend of shopping. Since 2009, when the first fast-fashion retailer UNIQLO set up a branch in Taiwan, many fast-fashion brands have been working hard to develop new market here. The highly competitive era of fast-fashion retailers has come.

    Therefore, this study aims to probe whether the three critical factors of the fast-fashion retailors which have physical stores in Taiwan-physical environment, service quality, and product quality-will have an crucial influence on the purchase Intention of consumers.
    Besides, it will probe further whether attitude will play an important intermediary role when consumers are making a purchase. At last, according to the study above, the result can serve as a reference for fast-fashion companies to make their marketing strategy.

    This study used SPSS 18.0 and LISREL 8.7 were employed as the data analysis software. The target of this survey is common consumers. It is enforced through online survey. 343 questionnaires have been recollected in total. The number of invalid ones is six, while the number of valid ones is 337. The rate of collected valid questionnaires is 98.2%.

    There are two finding from the research:
    1.To the fast-fashion market in Taiwan, physical
    environment, product quality, and
    service quality have great influence on consumers’
    purchase intention.
    2.To the fast-fashion market in Taiwan, attitude plays
    a critical intermediary role. What’s more, to service
    quality, attitude is even an inevitable intermediator
    so that service quality can develop influence on
    consumers’ purchase intention to a certain extent.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback