English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49378/84106 (59%)
造訪人次 : 7364294      線上人數 : 67
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110755


    題名: 台灣高科技產業選擇貨物承攬業者之關鍵因素
    其他題名: Exploring the factors influencing the selection of freight forwarders for Taiwan high-tech industry
    作者: 江揚禎;Chiang, Yang-Chen
    貢獻者: 淡江大學國際行銷碩士在職專班
    孫嘉祈;Sun, Chia-Chi
    關鍵詞: 高科技產業;貨物承攬業者;關鍵因素;決策實驗室分析法;High-tech industry;Freight Forwarders;Key Factors;DEMATEL
    日期: 2016
    上傳時間: 2017-08-24 23:35:15 (UTC+8)
    摘要: 綜觀全球趨勢走向,高科技產業已成為世界各國之經濟命脈,並為促進國家整體經濟發展之核心產業。同時,高科技產業所生產之產品具備價值高昂、獨家專利不可取代之特性,因此於生產過程中,包含了從原料市場的原料運送,生產過程的半成品、加工品及成品的運送,皆需高度倚賴貨物承攬業者的完善安排,在最短的時間內將貨物安全送抵目的地,使得高科技產業降低其存貨壓力,減少高單價產品遺失所造成之損失,相對可使企業降低庫存與營運成本,保持市場高度競爭力。故高科技產業藉由評量各項關鍵因素,以此為選擇優良的貨物承攬業者之基準,而貨物承攬業者也由眾多關鍵因素內,先改善某一主要因素之後,再逐步去改進其他次要因素,把有限的資源集中在最有效的因素上,以增加貨物承攬業者於市場之競爭優勢。
    因此,本研究以高科技產業為例,以決策實驗室分析法(Decision Making Trial and Evaluation Laboratory, DEMATEL) 為研究工具,探討台灣高科技產業選擇貨物承攬業者的關鍵因素。研究結果建議高科技產業,應由「運送」構面為切入點執行選擇貨物承攬業者的方法,並以「企業聲望形象」、「服務有形性」、「運價成本合理性」作為重點,構思與規劃台灣高科技產業如何選擇貨物承攬業者之關鍵因素。冀望更多高科技產業藉由參考本研究結果,作為選擇貨物承攬業者之依據。貨物承攬業者也可依此進行關鍵因素的加強與改善,強化企業弱點,提升服務品質,使其在競爭激烈的貨物承攬市場裡,去維繫客戶的信任度與創造更多雙贏的合作機會。
    Reviewing the global trend, high-tech industry has become the core to improve the economic development in the world. Meanwhile, the products of high-tech industry include the irreplaceable characteristics with high value, the delivery of raw materials from the market, the semi-finished and finished products are required on fright forwarders’ perfect arrangement, the goods can reach the destination with safety in the shortest time, and the high-tech industry can decrease its inventory pressure, reduce losses caused by the loss of high-priced products, reduce inventory and operating costs, and maintain a highly competitive ability in the market. High-tech industry can select the high quality forwarders by the key factors, and forwarders can upgrade a major factor then improve other ones gradually, centralize the limited resource on the most effective factors to increase the competitive advantages in the market.
    This study took hi-tech industry as a sample and used Decision Making Trial and Evaluation Laboratory (DEMATEL) as the tool to explore the factors influencing the selection of freight forwarders for Taiwan high-tech industry. The result confirms that business should get started from “transport factor” and focus on “business reputation”, “service tangibility” and “reasonable freight rate” to come out the key factors of how to select freight forwarders. Hope that more high-tech enterprises take the results of this study for reference to select forwarders. Freight forwarders can also strengthen weaknesses, and create more win-win cooperation opportunities in the competitive market.
    顯示於類別:[國際企業學系暨研究所] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML3檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋