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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110754

    Title: 應用分享經濟實現城市行銷的可行性分析 : 以首爾市為例
    Other Titles: A case study of Seoul : the feasibility analysis of applying the sharing economy to achieve city marketing
    Authors: 吳佳凌;Wu, Chia-Ling
    Contributors: 淡江大學國際行銷碩士在職專班
    Keywords: 分享經濟;城市行銷;城市品牌;城市形象;共享城市;Sharing Economy;City Marketing;City Brand;City Identity;Sharing City
    Date: 2016
    Issue Date: 2017-08-24 23:35:13 (UTC+8)
    Abstract: 隨網路科技的進步帶動了分享經濟(sharing economy)的崛起,使人們的生活方式改變。在分享經濟的商業模式裡,經濟報酬為其主要價值主張的共通性,只因媒合服務的即時性的高低,而發展出不同關鍵流程的設計。因此,藉由網路平台將資源重新整合再分享,而創造了有別以往的有效經濟發展。
    The rise of the so called “sharing-economy” that changed people’s life style has follow with the advance of science and technology. In the common logic of the sharing economy is its value proposition of economic gain. In contrast, differences lie in the distinct designs of the key process according to various levels of immediateness in the services. Therefore, the resources restructuring and sharing via internet platform and develop different economy efficiency.

    The city marketing focus on strategies will realized city marketing and branding are the key elements of city development. Reallocation of city resources and integration made city restructure. Develop of sharing economy can simultaneously create economic and social value, and has the characteristics of low threshold and high innovation, but also help create new business and the development of SMEs.

    This dissertation, as the case study, aims at “Sharing City” in Seoul. Analysis their strategies and models and founded that the government assistance through new and creative industries to develop their platform to promote the sharing of economic development, in addition, the Seoul government provided idle resources development as a model, in order to promote its policies. It’s for other cities as a reference model to development.

    Seoul government assisted to promote sharing economy to develop sharing city through many policies. Reprogram weakness of city and give new life. Government use regulation to regulate risks of shared economy; so that people can feel at ease using the shared economic benefits and convenience. Create new shared life experience, and improve the quality of life in cities, improve the social problems, the people and cities receive the maximum economic benefits.

    This study suggests that our government should face sharing economy has become the trend of economic development and its economic benefits. We should step forward develop factors of sharing economy, especially regulations, limits and conflicts should legislative norms. Assist creative industries to develop its platform, combined with government resources together for a sharing city in Taiwan.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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