本文以「創意市場」機制來進行創意開發及評鑑計畫。試圖以「為何要念研究所」為主題，並以淡江大學產經系碩士班及大學部同學作為研究對象，透過本研究探討如何將創意市場機制運用至教育產業的創意上。計畫結束後以問卷調查方式來瞭解創意市場機制的成效。
從研究結果發現創意市場有可以運用在教育產業上的潛力。透過參與者所提出的提案可以得知現今學子對於研究所的想法，並利用評鑑績優的創意提案來幫助產經系碩士班的未來發展規劃。同時，參與者們對於創意市場給予了正面評價，不論是在市場公開性、創新性、多元性、效益性都得到參與者的肯定。參與者們在進行網路投票與創意市場比較後，普遍認為經過創意市場的提案可行性較高且較能判斷出效益性高的提案，以及在決策自由度上，創意市場較能帶給參與者們更大的發揮空間。 In this study, we applied a mechanism of the “idea market” to generate and evaluate innovative Ideas. The theme of the research project called “why graduate school” took graduate and undergraduate students in the department of Industrial Economics at Tamkang University as a case study. We tried to apply the idea market mechanism to educational services. In the end of the project, we used questionnaire method to investigate the effectiveness of the market mechanism.
The results of our idea market show the potential application in educational services. The proposed ideas help us to know the thinking about the graduate schools and the future development ideas. The participants in the project give us positive feedbacks in the perspectives of market openness, innovation, diversity and efficiency. Compared to the voting mechanism, participants suggest that the idea market mechanism is more useful, effective and free than voting mechanism.
