現在社會處於視覺資訊的爆炸時代，人們的生活越來越呈現「視覺化」，加上「圖像世界」與「影像世界」的產生，人們越來越重視視覺影像的生產、傳播與消費行為，因此形成了一種以視覺為導向的消費行為，即為「視覺消費」。 在觀看方式中，攝影可以說是一種「觀看」，也是一種「凝視」。攝影本身就是一種對觀看的發現，其發展始終伴隨著一種關於看的教化的實踐活動。攝影就像其他視覺知識領域一樣，透過觀者對「視覺快感」的興趣來協調這些複雜的動態。 在視覺文化中，觀光和攝影的關係是互相存有的，因此造就了視覺的旅遊經驗，也使得攝影成為旅程中最普遍的活動之一。「凝視」正是觀光活動的核心元素，觀光客會透過凝視去體驗旅遊的景觀與事物，因此凝視是觀光活動中重要的知覺憑藉。 本論文探討「觀光凝視」這項新疑的切點，來剖析觀光客在旅遊時「觀看」的目的與作用，分別從日常生活、大眾觀光、旅遊景觀等角度剖析觀光凝視，論述視覺、攝影和數位化與觀光凝視的關係。 With the information explosion of visual information, more and more "visualized" daily life as well as the emerging of "image world" and "video world", people start paying attention to the production, communication and consumption behavior of visual images which results in a visual-oriented consumer behavior, or known as "visual consumption". Among the various manners of watching, photography, as a discovery of watching, is a kind of "watch" and also "gaze", which development goes along with the practical activities related to watching. Like other visual knowledge areas, photography coordinates these complex dynamic states through the "visual pleasure" of the observers. Touring and photography co-exist in the visual culture, which contributes to the visual traveling experience and makes photography the most common activities during traveling. "Gaze" is the core element in touring where tourists gaze to experience the scenery and things. Thus, gaze has become the important perception carrier during traveling. This paper discusses the novel point of "tourist gaze" to analyze the tourists purpose and effect of "watch". In addition, it explores the relationship between visions; photography, digital technology and tourist gaze from the aspects of daily life, tourism and attractions.