淡江大學機構典藏:Item 987654321/110468
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    题名: An Application of Technology-Based Design for Exhibition Services
    作者: Hsieh, Yen-Hao;Yuan, Soe-Tsyr
    关键词: Design;Customer experience;Advanced technology;Exhibition service
    日期: 2016-12-06
    上传时间: 2017-07-04 02:11:31 (UTC+8)
    出版者: Emerald Publishing Limited
    摘要: Purpose
    This study aims propose an innovative notion of the advanced technology based on the expectation theory and the emotion theory for a case study of the context-aware service system applied to the exhibition service sector.

    Design/methodology/approach
    To evaluate the feasibility of the notion of the advanced technology and the context awareness, the authors have collected and analyzed the data from three stakeholders through the real field applications of the mExhibition service system.

    Findings
    The evaluation results show that customers fairly enjoyed and were satisfied different exhibition customer experience journeys.

    Originality/value
    The originality of this paper is: facilitation of exquisite customer experience delivery via the advanced technology as evidenced by the mExhibition service system; exhibition service innovation through mExhibition; embodied value co-creation within the exhibition technology and mExhibition service system; and mExhibition commerce realization.
    關聯: International Journal of Quality and Service Sciences 8(4), p.498-515
    DOI: 10.1108/IJQSS-01-2016-0004
    显示于类别:[資訊管理學系暨研究所] 期刊論文

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